In planning out a presentation, the most important part to remember about the overall goal is:
Why is it so important for a presentation to have a clear, solid destination?
A presentation should be carefully mapped out so that all messages and portions of the event propel the audience toward the destination.
The Big Idea must convey your unique point of view, what’s at stake, and be able to be stated in a complete sentence with a subject and a verb.
Emotion can be classified into two basic categories which are:
A truly persuasive presentation should raise the audience’s likelihood of pain and lower their likelihood of pleasure if they ACCEPT the Big Idea.
What is the frightening thing the audience must give up in order to adopt your perspective?
This sacrifice needed to be made by the audience is the most common cause of:
Audience members will often argue with a presenter or try to find errors in a presentation in order to keep their old ways of doing things.
What are some of the reasons the audience might “refuse the call” of the presentation?