Question 1 of 10

Keep your ideas very limited and focus on 
organizing a few very solid thoughts in the 
initial stages of planning.

• A. True
• B. False

Question 2 of 10

Not only are facts necessary to appeal to the audience, it is also necessary to appeal to their:

• A. Emotions
• B. Sense of greed
• C. Aesthetics
• D. Fear

Question 3 of 10

Facts appeal to logic, and stories appeal to emotion; but in order to effectively persuade, a presentation should also appeal to:

• A. A limited target audience
• B. A sense of nostalgia
• C. The credibility and respect 
of the presenter
• D. Nothing

Question 4 of 10

It is important to strike a balance of appeal to both the logic and the emotional and passionate instincts of an audience.

• A. True
• B. False

Question 5 of 10

A presenter can easily create interest by:

• A. Using contrast
• B. Speaking in a very loud and 
forceful voice
• C. Using lots of unrelated side stories
to refresh the audience and give
them a break
• D. Giving out free samples or gifts at 
the beginning of the presentation

Question 6 of 10

A great presentation never uses personal stories or information. The audience should know as little about their presenter as possible.

• A. True
• B. False

Question 7 of 10

In order to think of stories to add to a presentation, thinking chronologically works, but you can also utilize people, places, and things to guide your thinking and help you recall relevant happenings.

• A. True
• B. False

Question 8 of 10

The best way to help audiences understand the numbers and figures a presentation might have is to:

• A. Use a scale with other similar 
statistics to put it in perspective
• B. Compare the numbers to numbers 
of a similar value in context
• C. Explain the context of the numbers
• D. All of the above

Question 9 of 10

What does MECE stand for?

• A. Mutually exciting and 
certainly energetic
• B. Mandatory exceptions of 
certain elements
• C. Mass elucidation of 
critical elements
• D. Mutually exclusive and 
collectively exhaustive

Question 10 of 10

What is the basic concept behind MECE?

• A. Each idea should be exclusive and not overlap, and the presentation should not leave anything out
• B. Each presentation must be tailored to exclusive clients and expend your entire budget and energy to produce
• C. Every presentation must gather as much information from the audience as possible in order to make a solid plan
• D. A presentation needs to be as high energy as possible throughout its entirety in order to keep the audience engaged